26-27 March 2019

London - Hippodrome Casino


The art of affiliate management comes through both personalising the role to capitalise on your skills, strengths, and individuality, and also identifying where marginal improvements can be made to maximise effectiveness. With competition for quality affiliates ever increasing and more online gaming operators competing for consumers’ attention, streamlining individual and team practices will improve the performance of your affiliate programme.


Over two days of practical, hands-on learning the Affiliate Management Academy will navigate you through the world of affiliate management to build your knowledge and provide you with the tools and tactics required to significantly improve your performance and enjoyment in the role, whilst also leaving a lasting impact on your bottom line.


What will you learn?

Understand how to manage your affiliates fully and to ensure you prioritise your relationships
Ensure the deals you make actually create revenue and traffic
Learn how to grow and manage your affiliate network and increase depositing traffic to your site
Evaluate where your personal skills lie and where you can develop to improve productivity as an affiliate manager
Gain skills in conference productivity to establish and build successful relationships with affiliates and ensure a ROI from your partnerships
Improve your negotiation techniques to help you get the best deal from your affiliates

    Teacher: Picture of Heidi Rasanen

2-3 October 2019

London - Hippodrome Casino


The art of affiliate management comes through both personalising the role to capitalise on your skills, strengths, and individuality, and also identifying where marginal improvements can be made to maximise effectiveness. With competition for quality affiliates ever increasing and more online gaming operators competing for consumers’ attention, streamlining individual and team practices will improve the performance of your affiliate programme.


Over two days of practical, hands-on learning the Affiliate Management Academy will navigate you through the world of affiliate management to build your knowledge and provide you with the tools and tactics required to significantly improve your performance and enjoyment in the role, whilst also leaving a lasting impact on your bottom line.


What will you learn?

Understand how to manage your affiliates fully and to ensure you prioritise your relationships
Ensure the deals you make actually create revenue and traffic
Learn how to grow and manage your affiliate network and increase depositing traffic to your site
Evaluate where your personal skills lie and where you can develop to improve productivity as an affiliate manager
Gain skills in conference productivity to establish and build successful relationships with affiliates and ensure a ROI from your partnerships
Improve your negotiation techniques to help you get the best deal from your affiliates


28-29 March 2019

London - Hippodrome Casino


Finance affects every part of a business. It is not a function that is the sole responsibility

of accountants or finance specialists. Practically every decision in business has a financial

impact of sorts, which is something that managers need to understand.


This course is aimed at managers and senior managers in non-financial roles within gaming. The

delegates will walk away with a greater appreciation of finance and financial concepts – a vital

supplement to their existing skills and capabilities.


What will you learn?

Understand the main concepts and financial jargon

Appreciate the role of finance in business

Components of the three main statutory statements

Assess the financial performance of a business

Be familiar with good practice in budgetary management

Understand why businesses fail

1-2 October 2019

Amsterdam - De Nieuwe Liefde


Finance affects every part of a business. It is not a function that is the sole responsibility

of accountants or finance specialists. Practically every decision in business has a financial

impact of sorts, which is something that managers need to understand.


This course is aimed at managers and senior managers in non-financial roles within gaming. The

delegates will walk away with a greater appreciation of finance and financial concepts – a vital

supplement to their existing skills and capabilities.


What will you learn?

Understand the main concepts and financial jargon

Appreciate the role of finance in business

Components of the three main statutory statements

Assess the financial performance of a business

Be familiar with good practice in budgetary management

Understand why businesses fail

26-27 June 2019

Haarlem - Grand Cafe Brinkmann


The marketing department has to become a business unit with a sense of investment versus return. How do you change something that has become a staple of the industry? Do you really know the true value of a player? Do you know what the measurable change in behaviour on the casino floor has to be in order to warrant a car prize? Your marketing needs to lead to a ROI.


For marketing departments to take their work to the next level, social responsibility is essential and is definitely the buzzword right now. The biggest challenge is to be a brand which is truly involved in society – giving something back to the community and being responsible on the casino floor. Ensuring this approach is well orchestrated is the backbone of a great campaign and necessary to push your brand and operation further.


What will you learn?

Recognise your casino guests and their expectations – understand your customer

Put strategic marketing planning into practice in the casino – classic principles applied to gaming

Calculate ROI on promotions before creating them – measure the impact

Plan and brief a promotion

Build and grow your brand in a socially responsible way

Define the role of marketing in encouraging Responsible Gaming – supporting the customer and helping to develop the organisation’s brand

Understand the value of a player and learn to budget targeted promotions - not spending more than you earn on each type of player

Understand the hows and whys of a loyalty program - it’s all about the numbers


13-14 November 2019

Haarlem - Grand Cafe Brinkmann


The marketing department has to become a business unit with a sense of investment versus return. How do you change something that has become a staple of the industry? Do you really know the true value of a player? Do you know what the measurable change in behaviour on the casino floor has to be in order to warrant a car prize? Your marketing needs to lead to a ROI.


For marketing departments to take their work to the next level, social responsibility is essential and is definitely the buzzword right now. The biggest challenge is to be a brand which is truly involved in society – giving something back to the community and being responsible on the casino floor. Ensuring this approach is well orchestrated is the backbone of a great campaign and necessary to push your brand and operation further.


What will you learn?

Recognise your casino guests and their expectations – understand your customer

Put strategic marketing planning into practice in the casino – classic principles applied to gaming

Calculate ROI on promotions before creating them – measure the impact

Plan and brief a promotion

Build and grow your brand in a socially responsible way

Define the role of marketing in encouraging Responsible Gaming – supporting the customer and helping to develop the organisation’s brand

Understand the value of a player and learn to budget targeted promotions - not spending more than you earn on each type of player

Understand the hows and whys of a loyalty program - it’s all about the numbers