26-28 March 2019

Amsterdam - De Nieuwe Liefde


The Sports Book Management Academy is crafted to guide you through the key “dos and don’ts” of creating a profitable sports book operation, from operating models and licensing options through to customer acquisition, segmentation, trading, and business intelligence. 


Over three comprehensive days you will learn about each component of operating a sports book and how to hone them to create a streamlined and profitable operation. You’ll also consider the future outlook for sports books and how you can stay ahead of your rivals in an increasingly competitive environment.


What will you learn?

Reduce risk and save time and money by discovering which models, platforms, and

services you should implement in your sports book

Understand current and future market trends to improve your offering, whilst

protecting and enhancing your revenues

Deepen your knowledge of bookmaking principles to enable you to offer attractive, competitive odds whilst safeguarding margin

Learn which marketing strategies to adopt to acquire the right customers for your operation

Reduce churn by developing your understanding of tactics to deploy to increase loyalty and retain customers

Discover how to analyse your business data to help you accurately plan, measure and monitor results, and foster continuous improvement in your sports book

Assess and evaluate future opportunities and potential threats to your operation in order to make  decisions that future-proof your business

26-28 March 2019

Amsterdam - De Nieuwe Liefde


The Sports Book Management Academy is crafted to guide you through the key “dos and don’ts” of creating a profitable sports book operation, from operating models and licensing options through to customer acquisition, segmentation, trading, and business intelligence. 


Over three comprehensive days you will learn about each component of operating a sports book and how to hone them to create a streamlined and profitable operation. You’ll also consider the future outlook for sports books and how you can stay ahead of your rivals in an increasingly competitive environment.


What will you learn?

Reduce risk and save time and money by discovering which models, platforms, and

services you should implement in your sports book

Understand current and future market trends to improve your offering, whilst

protecting and enhancing your revenues

Deepen your knowledge of bookmaking principles to enable you to offer attractive, competitive odds whilst safeguarding margin

Learn which marketing strategies to adopt to acquire the right customers for your operation

Reduce churn by developing your understanding of tactics to deploy to increase loyalty and retain customers

Discover how to analyse your business data to help you accurately plan, measure and monitor results, and foster continuous improvement in your sports book

Assess and evaluate future opportunities and potential threats to your operation in order to make  decisions that future-proof your business